International business Essay Example | Topics and Well Written Essays - 1500 words - 8

International business - Essay Example For example it was the company that dictated for the international market, what it needed to buy from Apple. Again, the international market did not have much choice in becoming the first users to new types of products. That is, Apple used the international market of offload most of its older products so that it could make way for new products to be introduced into the American market (Robertson, 2011). With the coming of Steve Jobs however, this approach changed as the international market was actually put at the centre of the company’s inventions and innovations. That is, instead of giving the international market what the company wanted to offer, there was enough research to know and understand the needs of the international market together with what the American market wanted. This way, the inventions that were made such as the iPod were made to meet the international demands. It is not surprising that with Steve Jobs at Apple, the company could now boast of a global marke t, where it is reported that nearly twice as many people outside the U.S were employed when the iPod was invested as those employed in the U.S (Freeland, 2011). In essence, the company positioned itself to take advantage of globalization. Once the global positioning was guaranteed through the approach to innovation which was research-led, Apple started developing very quickly. More to the company’s own approach to innovation was the technology based platform that Apple was offered as part of globalization to enhance its business growth. For example Bhagwati (2004) reported that the advent of electronic commerce (e-commerce) peaked around the early 2000s, making it easier for the company to be connected to the international market through the internet. As the elements of e-commerce provide, the company did not necessarily have to have a lot of offices across the globe before it could sell to the international market. Rather, a